WeightWatchers
As Head of Product Design & Research, we shipped the first ever design system which vastly improved the shipping speed of the organization as well as the member experience—increasing NPS after launch.
Team18 × Product Designers / 4 × User Researchers / 4 × Growth Designers
ResultsLogin rates, all tracking (food, weight, activity) rates, and screen usage across the app have seen lifts: 0.7%-1.5% for key tracking metrics and 5%-7% for key screen usage. No impact on cancel requests, and after the initial uptick, contacts to CRM are only ~8% higher.
"You may have noticed that we recently refreshed the entire design of the Weight Watchers app to make it a more intuitive and unified user experience, providing members quick and easy access to all of our weight management tools. This revamp is driving improvements to login rates lists in tracking and longer sessions, all of which are positive for engagement, as demonstrated by a 16% surge in NPS last month." Sima Sistani, CEO of WeightWatchers
Brave Care
As Head of Product & Design, we build the software that powered our pediatric clinics. Our mission was to reduce the administrative burden of our practioners so they can spend less time behind a screen and more time face to face with patients.
Team2 × Product Designers / 1 × Product Manager / 1 × Growth Designer
ResultsFive clinics stood up, over 50,000 families cared for. Thousands of Google 5-star reviews. NPS consistenly above 80. 92% staff retention. Best in class electronic health records that reduced admin time for doctors by 40%.
Parent App
Electronic Health Records (EHR)
Brand & Service Design
"Noah is an incredible design leader, both from a design talent perspective and equally from a team leadership perspective. He brings such a good energy to work every day and it shows in the work across the whole org." Darius Monsef, CEO of Brave Care
Dribbble
As Director of Design at Dribbble, we were the team to redesign Dribbble for the first time since it's inception. The team worked tirelessly to build a new system that kept the Dribbble brand but shined the spotlight on the designer and their work. The resulting work yield a design system which is still used today.
Team2 × Product Designers / 3 × Front-End Engineers / 1 × UX Researcher
ResultsA new Dribbble that has stood the test of time.
Miscellaneous
Some work over the years that I was proud to be a part of—NPM, Creative Market Pro, Tipping Point and Seventh-Day Adventist.
